LIGHT ORGANICS
Develop new campaign concept for SEA and Middle East Markets.
DRIVE BRAND AWARENESS AND SALES CONVERSION IN OVERCROWDED BEAUTY MARKET.
The BRAND
LIHT Organics, a pioneering organic makeup brand born in Singapore, is now a rising star across SEA, China, and the Middle East. Known for its over 90% USDA-certified organic products, LIHT needed to elevate its brand presence to compete with luxury beauty giants while staying true to its empowering message: Makeup That Makes You.
THE CAMPAIGN
KVUR partnered with LIHT Organics to create the RISE campaign – a bold, inspiring initiative showcasing makeup as a tool of empowerment. With a brand film, diverse content assets, and strategic influencer collaborations, the campaign redefined LIHT’s image and sparked a movement to break stereotypes.
PROCESS - meticulous planning, seamless execution
From the initial concept to on-set execution, every detail was planned to perfection. The campaign revolved around storytelling, showcasing how LIHT’s products help women rise above stereotypes. Shot with five talents from diverse cultural backgrounds, the film and visuals highlighted individuality and self-expression, all while staying true to LIHT’s organic ethos.
IMPACT – INSPIRING A BRAND, EMPOWERING A MOVEMENT
