NEWS
Liht Organics and KVUR Unveil "Makeup That Makes You" - A Bold Beauty Campaign Empowering Women to Break Stereotypes Across Asia and the Middle East
Singapore / Dubai, October 2025 — LIHT Organics has partnered with creative agency KVUR to launch “Makeup That Makes You”, a region-wide campaign that reframes makeup not as a mask—but as a weapon of self-expression and personal power.
Rooted in the lived realities of women across Southeast Asia and the Middle East, the campaign challenges the countless ways women are told what they can’t do. Too bold. Too loud. Too ambitious. Too much. The brand’s new message is a clear answer to all of it: Be it anyway.
The centrepiece is a cinematic brand film following two women—one from Asia, one from the Middle East—confronting the invisible strings of tradition, culture, and expectation. As they reach for their makeup brushes, each stroke becomes an act of defiance, transformation, and freedom.
KVUR, a woman-founded agency with deep roots in Asia, was the natural partner to bring this vision to life. With a proven track record of building purpose-driven, culturally intelligent campaigns, KVUR approached this not just as a creative brief—but as a mission to help women see beauty as their power, not their permission slip.
The campaign rollout includes:
- A 60-second brand film and 2 key visuals
- 55 stills highlighting empowered beauty moments
- A year-long multi-platform content strategy across SEA and the Middle East
- Regional watch parties, pop-ups, influencer takeovers, and affirmation-led tutorials
LIHT Organics, known for its 90% USDA-certified organic makeup, is redefining clean beauty—proving that makeup can heal your skin and awaken your fire. The campaign is built on the idea that makeup doesn’t cover who you are—it reveals who you’ve always been.
Launched in Singapore and Dubai last November, “Makeup That Makes You” is more than a campaign. It’s a movement to help every woman rise, redefine beauty on her own terms, and own every part of her story.
Ascott Unveils Gen AI Travel ChatBot 'Cubby' at ITB Asia with KVUR
Singapore, October 2024 — The Ascott Limited has tapped KVUR to launch Cubby, its Generative AI-powered travel chatbot, at ITB Asia—Asia’s leading travel trade show.
As one of the first hospitality players globally to introduce a Gen AI assistant, Ascott’s Cubby has already handled over 171,000 guest interactions and scored a stellar 4.02/5 average rating. Built as a digital travel buddy, Cubby helps users plan personalised itineraries, suggest accommodation, uncover local gems, and even prep packing checklists—all within a friendly chat.
KVUR’s creative direction highlights Cubby’s next evolution: real-time room bookings and multilingual smarts that elevate personalisation and guest service.
It’s not just a chatbot. It’s a 24/7 concierge in your pocket—and Ascott’s bold leap into the future of travel.
Plus500 Appoints KVUR to Drive Singapore
Growth
Singapore, March 2025 — In January 2025, global fintech platform Plus500 appointed KVUR to lead its influencer-driven acquisition strategy in Singapore—kicking off the year with a targeted campaign fronted by Chloe Lin, also known as The Arigato Investor.
The centrepiece? A five-day CFD Trading Challenge hosted across TikTok, Telegram, and newsletters. The campaign pulled in over 1,000 sign-ups, 57 new accounts, and a packed live Zoom session featuring real-time trading walkthroughs. Chloe’s content broke down complex trading concepts with clarity and relatability, making Plus500 feel less like a brokerage—and more like a gateway to financial empowerment.
With standout features like PLUS Insights, sentiment alerts, and an unlimited demo platform, the campaign positioned Plus500 as the smarter choice for first-time traders.
And this is just the start. With KVUR at the helm, Plus500 is poised to keep turning financial curiosity into confident action—one influencer at a time.
Boost Your In-House Creative Team with KVUR
KVUR now offers support for your in-house creative team.
As more companies build in-house agencies, we know you want to get the most out of your team.
To help with this, KVUR provides industry experts at affordable rates. Our aim is to boost the productivity, knowledge, effectiveness, and creativity of your team.
For more information reach out to kylee@kvur.i
KVUR's Eunice Hee featured in Campaign Asia's Creative Minds
We’re proud to share that our very own Associate Creative Director, Eunice Hee, was recently featured in Campaign Asia-Pacific’s Creative Minds series. This prestigious series spotlights standout creative talents making an impact in the advertising industry across Asia.
In this feature, Eunice opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
Read Eunice’s full Creative Minds feature here.
Crossing Digital Horizons: The Singapore x Saudi JISR Conference explores AI, culture, and sustainability in entertainment
The JISR Conference, launching Singapore’s first GCC Film Festival, in partnership with SWAPAC, founded by Dr. Dalal AlGhawas and CinePluto, emerged as a vibrant tapestry of discussions, showcasing the synergy between technology and culture. Esteemed sponsors like Ooredoo Kuwait Business, Asyad Shipping, and organizations such as the Middle East Institute – NUS, Singapore Business Federation, Smart Cities Network_ASEAN, and World Future Enterprises, played pivotal roles in bringing this vision to life.
The event was not just a conference; it was a celebration of cross-cultural collaboration, modern GCC cultures, APAC partnerships, and the brilliance of filmmaking. It provided a platform to explore relevant agendas across both regions, including AI, smart cities, energy transition, food security, and more, fostering a community ready to embark on a journey toward a sustainable and interconnected future.
At the heart of the JISR Film Festival & Conference, a remarkable dialogue unfolded, blending technology, culture, and sustainability. Uma Rudd Chia, KVUR’s Cofounder and Executive Creative Director, shed light on the transformative role of AI in entertainment. She ventured beyond traditional boundaries, navigating through themes of authenticity, collaboration, cultural influence, and the future of art, all under the expansive umbrella of artificial intelligence – part of KVUR’s offerings embedded into our Martech and technology campaign rollout and consultation for clients.
Reflecting on Authenticity and Creativity
Uma’s exploration of authenticity in the digital age challenged the audience to rethink art’s traditional anchors. Through examples like “The Next Rembrandt,” she illuminated AI’s potential to harmonise with human creativity, offering a lens into a future where art transcends its creators’ nature.
Embracing Diverse Voices and Ethics
The dialogue further delved into the critical importance of diversity and ethical considerations in AI-generated content and the need for inclusive AI development to ensure a broad spectrum of expressions and the responsible deployment of AI technologies, underscoring the complex ethical landscape and the necessity for a collaborative approach to oversight.
Economic Impacts and Future Possibilities
Uma examined AI’s dual potential to democratise content creation and its economic implications for the creative industries. Looking ahead, she envisioned AI revolutionising our engagement with art, proposing immersive and interactive experiences that blur the lines between reality and virtuality.
Cultural Preservation through AI
Highlighting AI’s role in cultural preservation, Uma advocated for leveraging technology to document and revive endangered cultural practices and languages, ensuring their enrichment for future generations.
The event was a first of its kind and a success thanks to the sponsors, partners, expert speakers, and attendees who were instrumental in creating a space for meaningful exchange and setting the stage for future collaborations.
KVUR's Anh Nguyen featured in Campaign Asia's Creative Minds
We’re proud to share that our very own senior copywriter, Anh Nguyen, was recently featured in Campaign Asia-Pacific’s Creative Minds series. This prestigious series spotlights standout creative talents making an impact in the advertising industry across Asia.
In his feature, Anh opened up about his unique career path switching from consulting to advertising, as well as his creative process and inspirations. As one of our agency’s most innovative creators, Anh always brings fresh ideas and an uplifting spirit to every campaign.
Read Anh’s full Creative Minds feature here.
Coval Technologies partner with KVUR to take their brand to the next level in the US & Asia
We’re delighted to welcome Coval Technologies as our newest client at KVUR. Headquartered in Singapore with a key facility in Houston, Texas, Coval specialises in advanced technology to create durable, sustainable coatings suitable for a variety of surfaces. As they strive to be a global leader in the coatings industry, focusing on innovation and sustainability, KVUR is excited to lead their brand strategy, social and digital work, bringing our creative expertise to strengthen and grow the Coval brand.
KVUR's Uma Rudd Chia and Kylee Vowles forge new paths in Singapore Business Federation's Middle East mission
Last October, our ECD Uma Rudd Chia and Managing Director Kylee Vowles were invited by the Singapore Business Federation to embark on a groundbreaking mission to Saudi Arabia and the UAE. During the trip, Uma and Kylee engaged in meaningful conversations about the distinctive business practices in the Middle East and deepened ties with regional leaders. This enriching experience reinforced KVUR’s commitment to embracing global opportunities and perspectives.
KVUR has been awarded best start-up at the prestigious
Dun & Bradstreet Business Eminence Awards 2023
We’re thrilled to announce that KVUR has been honoured with the prestigious Dun & Bradstreet Business Eminence Awards Singapore 2023 in the Start-up Category!
This award recognises high business achievers both locally and abroad, offering unprecedented opportunities for growth.
As a start-up, we’re beyond proud to join the ranks of businesses that have thrived even in challenging times.
Coval Technologies partner with KVUR to take their brand to the next level in the US & Asia
We’re thrilled to share that our trailblazing ECD and Co-Founder Uma Rudd Chia has been invited to join the esteemed Young Guns 21 Jury at The One Club For Creativity. As a visionary with one foot in the future, Uma has identified and nurtured many talents, shaping the creative landscape in Singapore and beyond.
The Young Guns competition has a legacy of unearthing remarkable talents like The Daniels, who penned and directed the Oscar-winning masterpiece ‘Everything Everywhere All At Once’. This year’s competition promises a display of exceptional talent, and we can’t wait to witness the sparks of innovation that will define the creativity of tomorrow. Read more about the competition here.
KVUR's latest campaign for Hilton recognised at
The Gerety Awards
“The School Formal You Deserve,” our boundary-pushing project for Hilton in collaboration with LGTBQIA+ youth charity Minus18 has been shortlisted at The Gerety Awards, a prestigious competition that celebrates the best in advertising from a female perspective.
The campaign shed light on the discrimination faced by Australia’s LGBTQIA+ teens and showed how a big corporation like Hilton could step up to make a tangible difference.
We are immensely proud to have our work, which champions the pillars of equality and diversity, acknowledged by the only all-female jury in the advertising industry.
For an in-depth look into this groundbreaking initiative, check out this recent article from Campaign Asia.
KVUR Co-Founders in Campaign Asia International Women’s Day 2023 feature
In honour of International Women’s Day 2023, Campaign Asia asked female leaders in the marketing communications industry to share their stories of overcoming challenges, breaking stereotypes and how to move the industry forward.
Check out the article here to see what our Managing Director Kylee Vowles and Executive Creative Director Uma Rudd Chia had to say.
KVUR brings Hilton and Minus18 together for the groundbreaking Rainbow Formal to support Australia's queer youth
Attending a school formal is a dream turned nightmare for Australia’s queer youth, who can get expelled just for bringing a same-sex partner or dressing in a way that expresses who they truly are.
As the popular venue for school formals, Hilton has the unique opportunity to make a difference.
KVUR uncovered this powerful insight and came up with a brave concept that demonstrated Hilton’s brand promise of a welcoming stay while helping queer teens in Australia have the school formal they deserve.
We helped secure a partnership between Hilton and Minus18, an Australian LGBTQIA+ youth charity that organises queer formals. This partnership demonstrates Hilton’s commitment to the LGBTQIA+ community and helped shine the light on Minus18’s work.
To launch the partnership, we brought celebrities, influencers and allies together for the first-ever Hilton Rainbow Formal gala at Hilton Sydney on 1st March 2023, right at the heart of the Sydney WorldPride celebration.
In six short weeks, KVUR mobilised a team of specialists working across multiple time zones to bring the event to life. Hollywood celebrity and Australian queer icon Ruby Rose came on board as a Hilton brand ambassador, while national music darling and The Voice Australia judge Delta Goodrem performed a private concert. Guests were treated to an exquisite menu specially conceived for the event by Australia’s most celebrated chef, Luke Mangan. And the night was hosted by acclaimed broadcast journalist Hamish Macdonald.
The Hilton Rainbow Formal was Sydney WorldPride’s only rainbow carpet event, widely covered in national TV, print, radio and digital media, including TODAY Show, NOVA FM, The Guardian, Refinery29 and GQ – a global, regional and Australian first for Hilton.
Throughout the event and WorldPride, Hilton achieved 78% positive brand sentiment and outperformed competitors by 4:1.
The Rainbow Formal is just the start of a meaningful partnership between Hilton and Minus18 to give every young person the school formal they deserve. It also underscores Hilton’s commitment to inclusivity and creating a welcoming stay for everyone.
KVUR WINS SME100 BUSINESS AWARD 2022 Singapore's Fast Moving Companies
KVUR WINS SME100 BUSINESS AWARD 2022 Singapore’s Fast Moving Companies
