HARBOR GUARD – DISRUPTIVE COATING BRAND TO TAKE ON UNITED STATES ULTRA COMPETITIVE LEISURE BOATING MARKET
Building on our work with parent company Coval Technologies KVUR was responsible for building this brand from the ground up – from developing the brand name, brand strategy, logo design, patented technology name and logo, corporate identity, packaging design, marketing materials and website.
KVUR Turns Scientific Innovation into a Market Leader with Harbor Guard
Coval Technologies had the breakthrough—an advanced nano-sealant that could protect over 1,000 marine surfaces. But it needed a brand, a message, and a market-ready presence. That’s where KVUR stepped in—to turn cutting-edge chemistry into a commercially viable brand.
We built Harbor Guard from the ground up—transforming cutting-edge chemical innovation into a fully-fledged brand ready to lead the marine coatings industry across the U.S., Middle East, and soon, Asia.
What We Delivered
Brand Creation from Scratch
We developed the name Harbor Guard—a name that immediately communicates safety, trust, and high performance in the marine world. Then we built its positioning: a smarter, cleaner solution that protects over 1,000 surfaces without relying on harsh chemicals.
CorLock: Naming and Narrative
CorLock is the active component behind Harbor Guard’s performance. KVUR named it, defined it, and shaped the way this complex technology was explained—turning molecular science into a clear, powerful differentiator that sales teams and customers could instantly grasp.
Visual Identity & Brand System
We crafted the entire design system: logo, visual tone, colour palette, and typography. We also created the Fast Flowmark to spotlight their patented application technology. Every touchpoint was engineered for clarity, confidence, and professionalism.
Packaging Across All SKUs
From bottle label design to variant systems and digital renders, we developed clean, intuitive packaging that makes the product feel premium and practical—ready for both retail and commercial environments.
Sales & Marketing Materials
We wrote and designed the full product brochure and a series of detailed product cards for specific applications. Each asset was designed to educate, convince, and convert—whether you’re a port manager in Dubai or a marina owner in Florida.
Website Content & UX
We developed the entire Harbor Guard website experience—balancing technical precision with a clear, compelling user journey. The site is now the digital command centre for brand storytelling, education, and lead generation.
Putting Ideas into Action
From there, it was all about execution. We rolled out new social media templates, eye-catching print ads, and sleek product packaging designs. This cohesive approach not only made Coval look great across the board but also made sure their message was crystal clear wherever customers encountered it.
the Result
Harbor Guard launched across the United States and the Middle East, gaining early traction with distributors, shipyards, and marine operators. With expansion into Asia on the horizon, it’s already becoming a recognised name in performance marine protection.
KVUR built Harbor Guard from nothing—name, voice, visuals, tools, and tech narrative—and turned it into a brand with global potential.
Explore the brand at harborguard.com
