HILTON. FOR THE STAY.

Introduce the new Hilton global brand platform ‘Hilton. For the Stay.’ to APAC markets

BRINGING HILTON'S NEW GLOBAL PLATFORM TO LIFE IN APAC

The Brief

Hilton wanted to launch their new global brand platform ‘Hilton. For the Stay.’ in APAC to a live audience of 700 Hilton market leaders who hadn’t seen each other in 3 years. How could Hilton make their non-marketing colleagues understand the importance of this new platform and convince them to champion it in their local markets?

The SOLUTION

We created an immersive experience that strategically incorporated and communicated all the key elements of ‘Hilton. For the Stay.’

Coming into a whopping two-storey high structure, which started with a Times Square-sized billboard, guests experienced a myriad of local, APAC and global ads and content. They were able to directly interact with the new campaign elements in an immersive way and view the rollout plans for their own local markets. Finally, there was a place for guests to star in their own For The Stay ad, which they could take home as a souvenir.

The Results

  • 97% total engagement with the new brand platform despite it being in an isolated location away from mainstream foot traffic
  • “A brilliant strategic brand experience crafted by the brilliant team at KVUR! The global team loved it. Thanks so much!”
  • “What a fun and colourful way for people to participate. I loved all the interactive elements and it was great to see people’s laughs and smiles interacting with all the props.”